(ETR) unites high-level enterprise technology end users around the world for the purposes of real-time peer benchmarking, research and networking.

The result is an IT end user idea exchange free of vendors, resellers & conflicted interest research firms.


Interact with the map of ETR's global reach

technology market research firm

►  Sample sizes in excess of 780 within 3-6 weeks and over 350 in 48 hours of polling.

►  No survey takes greater than 12 minutes to complete and takes an average 4-5 minutes to complete.

►  Fully compliant with all vendors' NDA policies.

► Event series exclusively curated to our enterprise IT end user members to present to and network with one another (in NYC). No charge for invited members.

►  FITO, invitation only platform, exclusively for our group members, absolutely no access to vendors, consultants or resellers - peer-to-peer communication, connection & data leveraging platform like no other for enterprise IT end users.

► Never charge enterprise IT end user members.

►  Real-time quantitatively objective research.

►  Vetted introductions to enterprise IT end user peers.

► Boutique R&D lab (ETR+D), bringing to life technologies our respondents need across organizations, matching our members as mentors to the innovating start-ups.

►  Dynamic data files of survey results for richer and deeper data mining after polling is completed, highlighting each vendor's "Net Spending Intentions Score.

samplING 4,000+ global high-level end users comprised of:

64% large enterprises,

70% of the sample is from North America. 

ETR has now conducted nearly a decade's worth of quarterly standardized spending intentions surveys and has accurately forecasted numerous occurrences of significant growth by formerly unknown technology vendors, as well as the unexpected missteps by many other vendors that were once thought to be bullet-proof.

forward-looking data and analytics models dramatically aid enterprise IT end users & CIOs 

to identify which of their vendors are most at-risk and therefore, most prone to price leveraging. In the ever-evolving enterprise technology landscape, ETR can also highlight vendors that deserve to be evaluated immediately.

capturING samples OF

is a testament to our capacity to gain valuable data in near real-time. As soon as members submit their questionnaires, they are provided with live and secure links to the real-time polling data so that they may track the data and results.